The world's first — and only — Soju Artist. FUNNYJUN (Kim Wanjun) has spent over a decade archiving Korea's drinking culture and turning it into contemporary art: exhibitions, street performance, music, dance, games, and collaborations across the globe.
And yes — he knows exactly how to drink soju. Do you?
Not a distiller. Not a sommelier.
An artist who found an entire culture
inside the green bottle everyone ignored.
In Korea, drinking together is an act of consideration.
한국에서 함께 술을 마신다는 것은, 배려한다는 것이다.
Everyday gestures nobody thought to define — drawn, numbered, and archived into art. What K-pop did for Korean music, FUNNYJUN is doing for the Korean drinking table.
The signature series: how to drink soju, from sitting down to setting the glass back. Every Korean knows it. No one had ever written it down.
Three original series, three independent IPs — the Korean drinking table, archived by FUNNYJUN.
Korean drinking begins with consideration for the other person. ⓒ Original IP series by FUNNYJUN
In Korea, the table is a playground — drinking comes with games. ⓒ Original IP series by FUNNYJUN
Somaek is never made — it is malda. The craft of the spiral, the strike, the perfect ratio: 말기. ⓒ Original IP series by FUNNYJUN
Seoul, Bangkok, Hanoi, Vientiane, Kamakura, Madrid — wherever the green bottle lands, the same thing happens: strangers copy the gestures, laugh, play the games, and end up at one table. This is what a FUNNYJUN exhibition looks like.
25+ exhibitions and street performances since 2021. When there was no gallery, the street became one.
소주는 어떻게
내 마음을 알까.
"How does soju know my heart?"
Black horn-rimmed glasses. A green cap. A wide, instant smile. FUNNYJUN looks at what everyone sees and no one notices — the abandoned, the ordinary, the overlooked — and gives it a frame. Whisky talks about whisky. Soju talks about you.
Wine has libraries. Whisky has academies. The world's best-selling spirit had almost no cultural guidebooks — so FUNNYJUN wrote them. 알랑말랑 소주 탐구생활 (Alangmalang Soju Tamgu Saenghwal, 2021) came after eight years of research, and was revised and retitled 슬기로운 소주생활 (Seulgiroun Soju Saenghwal, 2026). The English edition followed the same year — published as HOW TO DRINK SOJU in Korea and as HOW TO DRINK SOJU Like a Korean internationally — with 200+ original illustrations. As seen on Netflix's Soju Rhapsody.
Readers around the world — every copy signed with a question: "Care for a glass of soju?"
The Soju Artist universe in objects — tees, caps, keyrings and small editions, all carrying the bottle-asterisk mark.
Featured as the Soju Artist in the KBS documentary — streaming in 140+ countries. 2025 · source: Netflix
More than 90 press articles across 50 outlets since 2021, in Korea and abroad — also covered by Yonhap News Agency, Chosun Ilbo, DongA Ilbo, Segye Ilbo, Seoul Shinmun, Munhwa Ilbo, Maeil Business Newspaper, The Korea Economic Daily, Seoul Economic Daily, Asia Economic Daily, Asia Today, Aju Business Daily, Edaily, News1, Newspim, Sports DongA, Sports Hankook, Star News, Woman DongA, Woman Chosun, Economist Korea, The Scoop, The PR, CNB Journal, ChannelYes and others. Featured as the Soju Artist in the KBS documentary Soju Rhapsody, distributed on Netflix in 140+ countries.
Once a week, FUNNYJUN opens his studio in Euljiro — Seoul's most charismatic old-industrial quarter — for a small circle of guests.
FUNNYJUN (Kim Wanjun) is a Korean contemporary artist known as the Soju Artist, capturing Korea's drinking culture through text and illustration. His books — 알랑말랑 소주 탐구생활 (2021), revised as 슬기로운 소주생활 (2026), and the English edition HOW TO DRINK SOJU (2026) — hold over 200 illustrations, selected works from which travel the world as posters. He also creates upcycling art from discarded and nostalgic objects in collage and installation formats. He holds a bachelor's and master's degree from Sungkyunkwan University.
New works, pop-ups, performances and class dates — first on Instagram.
Galleries, museums, brands, cultural institutions, curious travelers — if you'd like to exhibit, collaborate, invite, or simply share a table: the bottle is already open.
funnyjun@gmail.com